Coleman Company to Supply 50-Quart Ultimate® Xtreme® Cooler to Each Badwater Entrant

We are pleased to announce that the Coleman Company, Inc., whose Ultimate® Xtreme® Cooler can keep ice up to six days in extreme heat, is, for the second year in a row, the Official Cooler supplier of the 2008 Badwater Ultramarathon. As such, Coleman is supplying each of the 90 race participants with a 50 quart Ultimate Xtreme Wheeled Cooler.

This will really help level the playing field for all those athletes who fly in from afar for the race, rather than driving to the race will all kinds of equipment as the "locals" do. Now EVERY Badwater racer will be able to rely upon the Ultimate® Xtreme® Cooler during the race to store the cold water and perishable food supplies that are so vital to the racers and their support teams. Then they can take their Coleman® cooler home and use it for a few more decades!

Coleman considers Badwater "the Mount Everest of heat," a fitting locale to demonstrate its most insulated, highest performing cooler. When the Ultimate Xtreme Cooler performs in 120-degree-plus temperatures in Death Valley, the company believes consumers will have no doubt it will perform for them at campsites, beaches, tailgate parties, sporting events, and any other gatherings where the company's coolers are used.

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com.